Graduated from a Master's Degree in Digital Marketing at INSEEC Business School. I am currently working at Cdiscount where I was hired in long term contract as Head of Activity Sales Promotion. I invite you to discover my academic pathway so as my professional experiences.
Autonomous, thorough and adaptable, I know how to be really quickly efficient in every task I have to take in charge.
I am looking to develop and acquire new skills in Digital Marketing first and then moving abroad to take advantage of opportunities in digital especially in Australia or North America, full of opportunities in the Digital branch. That's why, if my profile could match with what you are looking for, I would be delightful to discuss about it and use my expertise to your service.
Experiences
Digital Project Manager Assistant
Antsys | AUGUST 2012/2017 (1 month)
Bordeaux, FRANCE
- Modification of files name for a web site dedicated to Chinese and Korean customers
- Revision of the company website
- Respect of specifications according to corporate identity and web content
- Establishing a referencing strategy
- Create communication medium (flyers, banners…)
Marketing Masters’s Degree | 2013-17
INSEEC Business School | 2013 – 2017
Bordeaux, FRANCE
Graduation of a Master Degree in Marketing and Digital Communication after an education composed of:
- Licence 3 – Internation Business
- Master 1 – Strategic Marketing and Brands Innovation
- Gap Year – Internships in Asia (China/Indonesia)
- Master 2 – Marketing, Communication and Digital Strategy
Commercial Agent on the International Market
The Star Home | JUNE – AUGUST 2014 (3 months)
Llançà/Barcelona, SPAIN
- Prospection of new owners so as to increase properties portfolio on the real estate agency web site
- Managing summer bookings through website Back Office and answering clients by email or phone
- Managing clients Check-in/Check-out and solve all troubles during their stay
- Undertake an offline communication plan
Event Product Manager Assistant
Mauriac Voyages | SEPT – NOV 2014 (3 months)
Bordeaux, FRANCE
- Following progress of Wine Trade Shows hotel and flight organization, VINEXPO Tokyo or UGC (Union des Grands Crus) Moscow (78 participants) and Asia (80 participants)
- Managing hotel and flight bookings for all these participants
- Create travel diaries
- Check Rooming lists with hotels
- Managing accountability (invoicing, debit or credit) through IGA Voyages an accountability platform
Digital Marketing Assistant
Maison Energy | JANUARY – JUNE 2015 (6 months)
Mérignac, FRANCE
- Participate to the implementation of Digital Marketing strategies and a Digital Communication plan
- Optimize SEO of the E-Commerce website
- Managing company website Back Office and its WordPress Blog
- Follow website figures (traffic and conversion rate)
- Carry out an Emailing Reminders Project for orders not placed
- Assistance on commercial activities
International Marketing Assistant
Pierre Export Limited | AUG – NOV 2015 (4 months)
Yiwu, CHINA
- Make some researches about products selected by the company for its importation in China
- Carry out researches about Chinese market trends, Chine consumer habits and different distribution channels in Wine Industry in China
- Get information about importation procedure for products selected
- Develop an Online and Offline communication plan for the Wine importation project
Marketing Executive
Nyaman Group | JANUARY – JULY 2016 (6 months)
Seminyak, BALI, INDONESIA
- Assist in the implementation of digital development strategy of the group
- Develop online and offline communication of the group
- Manage and update BtoC and BtoB datas of different entities of the group
- Prepare and send Facebook and emailing campaigns created on MailChimp or Maxbulk Mailer
- Analysis and reporting of these campaigns
- Optimize SEO of different company websites with improvement of the content
- Participation of sales force strategies
- Organization of an event in order to introduce villas from local agents
- Photo shooting organization in villas
- Managing Human Resources by recruiting next interns and train new ones
- Business development project for one activity on the group: Luxury Boat Cruises over Indonesian seas
Traffic Manager
Cdiscount | JANUARY – JUNE 2017 (6 months)
Bordeaux, FRANCE
- Implement acquisition campaigns for sellers of the Marketplace of Cdiscount through Sponsored Products, Premium ads (internal advertisement space)
- Analyse and report campaigns performances (traffic, view, sales, clicks, business figures, ROI …) with Adobe Analytics
- Definition of Pack of Communication with all support available for sellers
- Optimizing campaigns to boost visibility of Marketplace sellers
- Creation of banners on Adobe Photoshop or sales brochure on Adobe InDesign in order to catch more leads
- Participation to the campaign brief with sellers regarding their acquisition of traffic and sales
- Sales of Cdiscount Ads services (visibility products) directly to sellers
Customer Loyalty Officer
Cdiscount | JULY – DECEMBER 2017 (6 months)
Bordeaux, FRANCE
o Managing CRM campaigns (Newsletters) and customer life cycle :
- Creation of scenario (Workflows) and email shooting on Neolane
- Targeting on Tinyclues
- Email HTML integration with Dreamweaver or Dartagnan
- Establishing emailing campaign planning
- Being proactive on A/B tests (content, graphs, targeting …) : implementation, analyse and recommandation
o Coordination role with other department : Trade-Purchasing-Marketplace dpt / Creation Dpt / Commerce dpt :
- Ensure the well proceedings of operational emailing & push app and web (app notifications through Accengage)
- Performance analysis report with Adobe Campaigns (Neolane) and Adobe Analytics (Omniture)
Head of activity Sales Promotion
Cdiscount | FEBRUARY 2018 – APRIL 2019
Bordeaux, FRANCE
o Managing the Cdiscount mobile and app homepage:
- Administer the Homepage on the smartphone and app website
- Improve customer pathway and user experience on mobile version of the website from the Homepage
- Be proactive, implement new mobile first format
- Follow up daily some KPIs on mobile device on order to improve performances
o Coordination role with other department : Trade-Purchasing-Marketplace dpt / Creation Dpt / Commerce dpt / Pricing dpt / Marketing dpt:
- Managing visibility of some product categories
- Ensure the well proceedings of sales operation campaigns
- Share performances information on sales operation campaigns
- Preparation and publication of action plan on the website
o Promogaming :
- Administration and implementation of games on app/li>
- Creation of games line-up and constitution of a roadmap for gamification evolutions and projects
- Follow-up of games performances
Why did I specialize myself in Digital ?
Who is able to avoid working with digital issues currently ? Definitely not me ! I have been familiar with digital for many years, following these evolutions and new trends. Since I've discovered its application in Business and with the Web 2.0 coming up, it seemed obvious to take advantage of its opportunities.
Digitalization of all sectors requires, from now on, knowledge of new skills. Here are some of my KPIs which makes me a key element for the success of your business.
Interests & Hobbies
Photography
Only hobbyist, I try to improve myself by studying technics and attempting to master as best as I can my equipment. On earth or underwater, I endeavor to catch the best moment so as to share it. Also I use retouching softwares to optimize the finish without degrading its quality.
Travel
Since I was really young, I’ve come to like travelling whether family or alone during language study holidays. Visit, meet new people, discover different culture during my trips brought me a lot, especially about open-minded spirit. As says the adage “Travel Broadens The Mind“, absolutely true. Indeed, I’ve learnt many things during my experiences abroad.
Scuba Diving
I have been practicing scuba diving for around ten years with from now on Advanced Open Water Licence. From the Cenote of the Yucatán Peninsula of Mexico to wonderful waters of Seychelles or Maldives, or beautiful seabed of the Red Sea. Even venturing under the frozen lake of Tignes in France or visiting wrecks in Greece and Bali.
Nothing stops me !
Languages competences
ARE YOU INTERESTED IN MY PROFILE ? I CONVINCED YOU, DO NOT WAIT ANY LONGER ...
P O R T F O L I O
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Showcase website Villa Can Bernat
Villa Can Bernat in Mallorca
Give more visibility to this villa with the creation of a website in order to improve its ranking on the internet and as well get bookings
Man-day : 12
-
Showcase website Aire Naturelle Lafargue-Duport
Camping Lafargue-Duport in Biscarrosse
Get more visibility to this camping with the creation of a website so as to increase its ranking on the internet
Man-day : 4
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Blog Maman les petits loups
Blog of a mother making clothes and accessories for children
Création of a website & improvement of its ranking on the web
Man-day : 3
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Showcase website Antsys
Antsys, IT company in Bordeaux specialized in software edition, customized IT solutions and websites création.
Revision of their website & improvement of its ranking on the web
Man-day : 10
“Ha sido verdadero placer contar con su soporte estos meses. Empático, correcto, responsable, agradable y siempre dispuesto a escuchar. Pienso que sur fuerte es la atención al público, labor que desempeña con habilidad y buen tono imprescindible en este gremio. Como compañero solo puedo darle un 10.”

“Denis a travaillé plusieurs mois dans mon équipe et est un collaborateur de confiance : investi, fiable, rigoureux, très adaptable, il est très rapidement devenu clé dans l’équipe. Il fait preuve également d’un vrai esprit d’initiative et il est très agréable de travailler avec lui. Très bon esprit d’analyse et de synthèse.”

“Fiable et impliqué, Denis a été un atout précieux pour notre équipe durant ces 6 mois. Très positif, nous l’avons impliqué sur plusieurs points essentiels du bon fonctionnement de notre service et il s’en est sorti avec brio. Il devra toutefois progresser sur ses qualités relationnelles (être moins timide et plus confiant).”

“Dans le cadre de son stage à Maison Energy, j’ai eu l’occasion de collaborer avec Denis qui a su faire preuve de facilité d’assimilation et de rigueur pour mener à bien les missions qui lui ont été confiées. Denis a su s’adapter rapidement à son environnement de travail et à être force de proposition au sein de Maison Energy. C’est autant pour ses qualités professionnelles que personnelles que je vous recommande Denis.”

“Denis est un collaborateur sérieux avec la volonté de progresser. Denis est une personne à l’écoute des autres, calme et patient. Il a aussi su s’intégrer parfaitement dans une équipe.”

“Working with Denis is absolutely amazing. Perfect in every details of result also tremendous amount of respect and adoration for his ability to step outside the comfort zones and bring consistent creativity, passion and enthusiasm to the job, every day. A loyal, wonderful member of the team and an asset to any company that’s lucky enough to have Denis.”
